A Modern, Mixed Development in a Traditional Heritage Building

January 1st, 2016 by Tiong Siong Tee Leave a reply »

Katong’s famed “Red House” is one of the few remaining structures considered as an icon of Singapore’s culture and tradition. This treasured landmark on East Coast Road, with its distinct, red facade and Peranakan architectural design, has been a part of the local history since the 1920s as the former Katong Bakery and Confectionery. It has been a much-appreciated and easily recognisable structure in the East Coast, and remains today a beloved heritage site and a window into the island’s colorful past.

The Red House hails from bygone years, when Katong was a beach-front town where the wealthy built huge vacation homes (This was before the war, and before the shores of the East Coast were extended by reclamation). Through the years, many of these mansions have retained much of their original structure; however, they have mostly transformed from being luxury residences that only rich families could enjoy, into charming shop houses that enrich the character of the neighborhood. These days, they have been divided into spaces for various modern establishments, such as hip watering holes or trendy art galleries.

Thanks to WRH Pte. Ltd., a branch of Warees Investments, the Red House will continue into the 21st Century as an icon of tradition, history and design. In this endeavor, WRH not only preserves the classic building, but also brings a new sense of vitality into the neighborhood with a new annex. Maintaining the classic architecture is an important aspect of the development, especially nowadays when modern structures and high-rise buildings dominate the landscape. Together with the eye-catching reddish color, still intact are the Peranakan design elements seen on the windows, balustrades, pillars, shop doors, roof and others.

After the refreshing upgrade, the famous Red House is now a mixed-use development with a 99-year tenure, containing 42 apartment units and 5 shop spaces. In addition, it also features the Halal Bakery and Heritage Gallery, which displays mementoes from the former bake shop that sweetened the neighborhood with its goodies for almost a century. It truly brings together the old and the new, the classic and the contemporary, thus giving today’s families a sublime opportunity to take part in the past while living in the present.

On offer is the coveted East Coast lifestyle, through an assemblage of highly modern, ultra-stylish apartments. These designer homes are finished with high-quality materials and cutting-edge interiors – spaces that are such joys to wake up to and come home to.

-Studio suite (495-614 sq ft)

-1BR apartment (441-484 sq ft)

-2BR apartment (721 sq ft)

-2BR apartment, + study (753 sq ft)

-1BR suite (710-829 sq ft)

-1BR loft with 2 levels, + balcony (764-861 sq ft)

-1BR maisonette with 2 levels (872-958 sq ft)

-2BR maisonette with 2 levels (700 sq ft)

-3BR maisonette with 2 levels, + open roof terrace (1,141 – 1,206 sq ft)

As an added privilege, the building also has a leisure deck on the roof level, featuring a swimming pool, a sun deck, and tropical greenery.

Nearby Amenities and Establishments

Main Roads and Expressways:

-East Coast Road

-East Coast Parkway

-Still Road

-Mountbatten Road

Public Transportation Stations:

-Eunos (EW7)

-Kembangan (EW6)

-Paya Lebar (EW9 / CC9)

Parks, Sports and Recreational Destinations:

-East Coast Park

-Singapore Sports Hub

-Kallang Riverside Park

-Chinese Swimming Club

-Marina Bay Golf Course

Shopping Malls:

-112 Katong

-Parkway Parade

-Katong Shopping Centre

-Roxy Square

-Katong V

Educational Institutions:

-Haig Girls’ School

-Tanjong Katong Primary School

-Tanjong Katong Secondary School

-Tanjong Katong Girls’ School

-Victoria School

-Victoria Junior College

-CHIJ Katong

-St. Stephen’s School

-St. Patrick’s School

-St. Andrew’s Autism School

-Katong School

-Broadrick Secondary School

-Temasek Secondary School

-Canadian International School

The Red House is a memorable part of history, and it’s here to stay. Now, you can have the privilege of living the modern East Coast lifestyle while enjoying the winsome charm of days gone by. Units in this development go for around S$1,500 psf.

Compare mortgage loan Singapore with iCompareLoan mortgage broker so you can settle down in this lovely heritage site near the sea. Up ahead is a way of life you can certainly look forward to.

Share/Bookmark
Advertisement

Comments are closed.

WordPress SEO